KitKat Bars Rebranded As “YouTube Break” Bars For A Limited Time

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As part of an ongoing partnership between Google and Nestle, 600,000 KitKat wrappers in the UK will be rebranded as “YouTube Break”. As part of the promotion, Nestle will sponsor YouTube’s trending videos on UK mobile devices, repeatedly displaying the candy on smartphone screens. In addition, users can gain access to the day’s top-performing clips by utilizing their phone’s voice recognition software to say “YouTube my break”.

Check out the video after the jump for additional info.

(via AW)

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