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Breakfast Time: Gourmet Pop-Tarts In Times Square

If you live in the New York area, I have the perfect place for you to get breakfast this morning. Today is the day that Pop Tarts World, a 3200 square foot shop opens in Times Square.

The menu includes the Fluffer Butter, marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries; the Sticky Cinna Munchies, cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety; and Ants on a Log?, which is celery, peanut butter and chunks of the Wild Grape version.

And then there’s the Pop-Tarts Sushi, three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up. “We did an internal tasting here at the building, and it was the winner,” said Etienne Patout, senior director at the Pop-Tarts brand, part of the Kellogg Company.

Visitors can also build their own Pop-Tarts, use a vending machine to create their own variety packs and enjoy a light show that bathes them in simulated frosting.

The store will be open through January at which point the viability of a long-term shop will be assessed. But for now, get out there and grab one of those Pop-Tart sushi deals. It sounds awesome.

(via The New York Times)

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