To show their support for the LGBT community, Doritos introduced these limited edition Rainbows chips with all proceeds going to the It Gets Better Project. The non-profit organization’s mission is “to communicate to lesbian, gay, bisexual and transgender youth around the world that it gets better, and to create and inspire the changes needed to make it better for them.”
So far, all the social buzz about #boldandbetter has been positive. A representative from the It Gets Better Project recently told Mashable:
“Doritos reached out to the It Gets Better Project because they wanted to celebrate the LGBT community and provide support to LGBT youth.”
The Cool Ranch flavored chips in brilliant rainbow colors are available exclusively online for a minimum donation of $10. So now you can eat your favorite chips in bold colors, knowing you’re playing a small part in helping your community.