As you probably know, Pharrell wore a huge Vivienne Westwood hat to the Grammys this year and everyone took note, especially Arby’s. They poked a little fun at him by tweeting:
— Arby's (@Arbys) January 27, 2014
On February 21st, Pharrell auctioned off his hat to benefit the children’s charity From One Hand To Another. This is his personal charity which aims to help kids find success in science, technology, engineering, arts and math. The winning bidder when the auction ended on March 2nd ended up being none other than Arby’s.
Well played, Arby’s. Well played.