Say what you want about Arby’s food, but their Twitter game is unmatched in terms of nerdiness—especially when it comes to gaming. However, they aren’t afraid to tackle topics from all corners of pop culture. Take, for example, the following tweet featuring the Thousand Sunny ship from One Piece made out of food containers sailing on a sea of curly fries.
We are! pic.twitter.com/4YjwC0yGm8
— Arby's (@Arbys) December 12, 2016
Impressed? Just look at what else they’ve posted in the last few weeks:
It's been almost a decade. How long is that in dog-bird-dragon years? pic.twitter.com/WmfakJnbsA
— Arby's (@Arbys) December 6, 2016
These violent delights have violent ends pic.twitter.com/C9yDEZfd1Q
— Arby's (@Arbys) December 5, 2016
— Arby's (@Arbys) December 3, 2016
We built this city on blocks and Toads pic.twitter.com/FFJYQSjF53
— Arby's (@Arbys) December 2, 2016
Which is it, wark or kweh? pic.twitter.com/e5d7YaaQyD
— Arby's (@Arbys) November 29, 2016
They even took nerdy holiday ornament requests on Facebook, crafted them in real time, then mailed them out to fans:
Head on over to Kotaku to learn more about how Arby’s is using social media to convince us to eat food of dubious quality.