McDonald’s is calling it a “Big Mac ATM” but, whatever you call it, the bottom line is that a real machine that’s dedicated to dispensing the Big Mac, Mac Jr, and Grand Mac spent an afternoon delivering free burgers in Boston yesterday.
From The Boston Calendar:
If you ever wanted to order a cheeseburger void of any human interaction, then McDonald’s has a solution for you! A Big Mac ATM — you read that right — will pop-up in the Huntington Bridge between Copley Mall and the Prudential Center on Jan. 31. The automated hamburger dispensary will serve the Big Mac in three sizes: regular, Mac Jr. and the Grand Mac.
The magic — or secret sauce, if you will — of the Big Mac ATM comes from its ability to pop out burgers without any visible staff or kitchen attached to the unit. Just pick the Big Mac of your choice the machine’s touchscreen, Tweet out your swag (you’ve gotta pay somehow) and *BOOM* free burger.
— BostonTweet (@BostonTweet) January 31, 2017
Granted, this was a one day only promotion—but I don’t think we’ve seen the last of this machine. I wouldn’t be surprised if it turned up in other locations in the near future but, let’s face it, this is a good idea to boost sales. You just know McDonald’s is thinking bigger.
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