Burger King is trying hard to recover from its horrendous “King” years, which reduced their sales and knocked them out of the number two sales spot for hamburger chains.
the latest efforts resulted in a new menu with healthier options and snackable items aimed at moms, families and seniors – including chicken strips with 100% white meat, new salads, smoothies, frappes and snack wraps. The chain’s iconic Whopper will also receive a makeover, with thicker cheese and a return to cardboard box packaging.
Steve Wiborg, executive vice president and president of North American operations, stated that “this is the biggest change in scope in the history of the brand,” as well as “the chain’s largest investment in a one-year time frame”. Will the changes work? Only time will tell…
Hit the jump to check out a USA Today video outlining some of the new products.
(Image via The Washington Post)