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Burger King Testing Delivery Service In Washington D.C.

As Burger King seeks to reinvent itself, the decision was made to experiment with home delivery in order to reach customers who want to stuff themselves with grease and fat but are too lazy or busy to wait in a Drive-Thru.

A handful of BKs in the D.C. area will hand-deliver your food in 30 minutes or less as long as you live within 10 minutes of the location and are willing to pay a $2 delivery charge if your order falls below the minimum total of $8 to $10. They will also ensure your food stays hot by employing “new delivery packaging technology”.

The only downside is they won’t deliver breakfast, coffee, fountain drinks or milkshakes—which makes this whole service seem a lot less appealing.

The short term goal is to expand delivery to 16 locations by the end of this month, but Burger King notes that there are no “specific” plans for a national rollout so far.

(LA Times via TDW)

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