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Domino’s Launches A Physical ‘Easy Order’ Button

by Jonathan Fallon

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Domino’s is making pizza ordering even simpler by launching one-click ordering in the UK. Basically, it’s an official version of that Amazon Dash button pizza hack we featured back in September.

“The Easy Order” is available as both a physical button (paired with an app over Bluetooth) and a virtual button. Customers can simply save their data on the Domino’s website and click the button like its a Life Alert for your appetite.

The physical buttons will debut in the UK in December by way of a “socially led” competition, followed by a second release in February. Meanwhile, the digital Easy Order button sits inside the official Domino’s app and is available for use immediately.

There’s no word on if or when the button might be available in the states.

(via Engadget)

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