Japan will be getting a Burger King fragrance called “Flame-Grilled” in honor of Whopper Day on April 1st. Yes, even though that is also April Fools’ Day the product appears to be real—as is the unofficial holiday. Burger King Japan even registered it with the Japanese Anniversary Association.
According to Fashion Snap, the word “whopper” can also mean “lie” so making April 1st the official Whopper Day makes some sense. Again, it’s far too early to be celebrating April Fools’, and there’s nothing that indicates that this is a joke thus far.
So, assuming that this is the real deal, the limited edition scent will go on sale for 5,000 yen or about $42 and will come with a Whopper. It’ll be one to a customer when they go on sale at 10:30 in the morning.
And because smelling like a burger isn’t enough to celebrate Whopper Day, they’re also offering a Whopper Pass for 30 days of Whopper meals from April 1st through the 30th. They usually cost around $6.93 each and the pass will be $41 so that’ll be quite a steal, assuming you can manage 30 of them in a single month.
See more pictures after the break.