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KFC Turns To Co-Ed Booty To Sell The Double Down

The Double Down sandwich finally gets some buns.

KFC is trying to reach out to their target audience of young men by hiring female college students to wear Double Down-branded booty pants and hand out gift certificates. The program kicked off in KFC’s home state of Kentucky, but the company is currently looking for ambassadors in three more universities. Interested parties can apply for the job (which pays $500) by contacting KFC on its Facebook page.

(NRN via Eater)

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