McDonald’s is struggling financially, but their packaging design game is strong. Back in May they debuted a takeout bag that turns into a serving tray, and now they’ve developed a takeout container that’s designed specifically for cyclists.
Created by ad agency Tribal Buenos Aires in Argentina, the “McBike” container can be transported on the handlebars of a bike, and it can securely hold a burger, drink and fries.
The McBike debuted in Copenhagen, Denmark, and then it popped up in Medellin, Colombia. The next step, apparently, is to introduce the container to cities that are known for being bike friendly (like Amsterdam and Tokyo). While I haven’t actually seen a cyclist pop into a McDonalds drive-thru before, it seems as though McDonald’s is starting to encourage the idea. Maybe we’ll see it in Portland sometime soon.
Watch the video after the break…