McDonald’s Will Offer Fitness Tracking Devices In Happy Meals [Video]


As one of the main 2016 Olympic sponsors and the official restaurant of the Games, McDonald’s is attempting to break away from its unhealthy image by offering a “STEP-it” fitness tracker as a Happy Meal toy.

The wrist-worn pedometers encourage physical activity by blinking slowly or quickly depending on a child’s activity. They will be available in Happy Meals for a four week period at locations in the U.S. and Canada.

“Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play,” McDonald’s Canada Senior Marketing Manager, Michelle McIImoyle, explains to CityNews.

See the tracker in action in the video below.

(via Engadget)

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