As one of the main 2016 Olympic sponsors and the official restaurant of the Games, McDonald’s is attempting to break away from its unhealthy image by offering a “STEP-it” fitness tracker as a Happy Meal toy.
The wrist-worn pedometers encourage physical activity by blinking slowly or quickly depending on a child’s activity. They will be available in Happy Meals for a four week period at locations in the U.S. and Canada.
“Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play,” McDonald’s Canada Senior Marketing Manager, Michelle McIImoyle, explains to CityNews.
See the tracker in action in the video below.