This is the new* McDonald’s Happy Meal mascot and his name is Happy because he is very, very happy. I’m sure a bazillion dollars and untold hours of research went into creating this guy, but he’s one creepy little dude. Something about that smile makes him look like he could switch from friendly purveyor of burgers and fries to demon possessed box of evil intent on devouring your soul. I may never buy another happy meal.
*Happy has been the Happy Meal mascot in Europe and Latin America since 2009.