The problem with getting a bag of food from McDonald’s is finding a way to eat it without making a mess. Sometimes it involves hastily arranged napkins on your desk or balancing food in your lap, so McDonald’s Hungary and agency DDB Budapest have tackled the problem with a brilliant new bag design.
The bottom is made from reinforced cardboard with a tearaway strip so the whole thing can serve as a tray. It’s big enough and sturdy enough to hold a large-sized meal without collapsing. Clever!
See the video after the break.