Starting in April, several McDonald’s locations in San Diego will finally give customers all-day access to the breakfast menu.
In a company statement to the Chicago Tribune, McDonald’s notes:
“We know our customers love McDonald’s breakfast and they tell us they’d like to enjoy it beyond the morning hours. So next month, we will begin testing all-day breakfast at select restaurants in the San Diego area. We look forward to learning from this test, and it’s premature to speculate on any outcomes.”
McDonald’s has avoided the all-day breakfast option in the past noting a lack of shelf and grill space as the main factors. However, the move makes sense given the fact that breakfast accounts for 25 percent of the company’s sales, and a recent National Restaurant Association survey pointed out that roughly 70 percent of Americans want to dine on breakfast dishes around-the-clock.
Those two factors, combined with the company’s recent struggles, may have finally given McDonald’s the push it needed.