We all know that Burger King and McDonald’s have been bitter rivals for decades. The Big Mac vs. Whopper debate is just one of many in the battle known as the “Burger Wars”.
Surprisingly, Burger King extended an olive branch to their competitor and suggested they call a cease fire and work together to sell a McWhopper hybrid burger. It would be available for one-day-only in honor of Peace One Day, a nonprofit group that works to raise awareness of the International Day of Peace.
BK set up a fantastic website with the proposal at mcwhopper.com and took out full-page ads in both the New York Times and Chicago Tribune with an open letter to McDonald’s. Honestly, it’s pretty amazing and all McDonald’s would need to do is say “yes.”
Unfortunately, it turns out that giving peace with BK a chance isn’t what Mickey D’s had in mind.
McDonald’s CEO Steve Easterbrook responded on the company Facebook page and, between you and me, I think he could use a little social media training. He sounds…kinda stiff.
Dear Burger King,
Inspiration for a good cause… great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.
I have to say, I think Steve is making a mistake. Whatever he may want to do as a meaningful global effort can still be done, but I think McDonald’s comes out looking like a spoilsport here. Then again, that was probably BKs intention all along. By going public with it without contacting McDonald’s first BK knew they would end up looking good regardless of what the response was. Plus, Peace One Day got plenty of exposure in the process.
Check out the following proposal videos and let us know what you think: