Taco Bell and Indoor Direct have reached a deal that will bring an ad-supported television network and free wi-fi to all 5,600 Taco Bell locations in the U.S by 2015.
“Our consumers come to us for great tasting tacos and burritos, and now we’re enriching their experience with the addition of indoorDIRECT’s Restaurant Entertainment Network,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. “As the value leader in quick-service restaurants, The Restaurant Entertainment Network will add even greater value to the Taco Bell experience and feature engaging content such as music, lifestyle, entertainment and sports, and also free Wi-Fi to keep our consumers connected with their friends.”
In other words, Taco Bell is trying to get customers to spend more time in the restaurant and buy more tacos. But will you hang around? Personally, I can’t see myself sitting down for several hours in a Taco Bell continuously ordering burritos (though I understand that this might sound like heaven to some) like I sometimes do when I work at a local Starbucks.