Thanks to the massive success of the Doritos Locos taco, Taco Bell may be ready to double dip on the chips. At an investor presentation, one of the slides included a Fritos taco shell under the heading “Revolutionizing the Taco.” Parent company Yum! wasn’t willing to confirm that the Fritos taco will exist, but it seems like a natural move for Taco Bell.
Since the 2012 launch, they’ve sold one billion Doritos tacos. Yes, billion with a “B.” The next big thing in fast food seems to be convincing us all that what’s in the office vending machine can be turned into taco shells and pizza crust. Anyone working on a Funyuns taco shell?