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Here Comes The Mufgel

by Stefan A. Slater

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Say hello to the Cronut’s slightly demented cousin: the “Mufgel”. Scot Rossillo of Brooklyn’s The Bagel Store (the same joint behind the famous rainbow bagel) semi-invented the muffin/bagel monstrosity this past July.

Rossillo noted to Gothamist that inspiration came in the form of a radio commercial that actually coined the name “Mufgel” while poking fun at crazy food trends in NYC. Yes, we’re living in a world where jokes based on food crazes become new food crazes. Nothing is sacred.

Rossillo also noted to Gothamist that he makes 42 Mufgels each day, and he usually sells out by closing time. Well, the Mufgel looks delicious, but is it just me or does the name sound like a terrible hair-care product? Check out more pics and the inspirational radio commercial below.

NEW LIMITED!! –  Fruity Pebbles "Mufgel" – (Half Muffin Half Bagel) With Funfetti Cream Cheese #mufgel #itsreal #muffinbagel #funfetti #fruitypebbles #sprinkles •  https://youtu.be/98IrDQpSmro • For Custom Designed Bagel Art Send Requests  @ www.bagelartist.com

A photo posted by Scot Rossillo "Bagel Artist" (@thebagelstore) on Jul 28, 2016 at 5:56am PDT

NEW- "Mozzarella Cheese Pizza" Mufgel With "Sundried Tomato Cream Cheese" #mufgel #muffin #bagel #cheese #pizza • • Sign up For Bagel Art Shipping- Http://scotrossillo.com Order Custom Works Of Bagel Art- Http://Bagelartist.com

A photo posted by Scot Rossillo "Bagel Artist" (@thebagelstore) on Aug 13, 2016 at 5:24am PDT

NEW- "Bacon Egg And Cheese Pizza" Mufgel With "Bacon Egg And Cheese" On It , hitting it right out of the park!!! • •  #mufgel #muffin #bagel #pizza #cheese #bacon #eggs • • Sign up For Bagel Art Shipping- Http://scotrossillo.com Order Custom Works Of Bagel Art- Http://Bagelartist.com

A photo posted by Scot Rossillo "Bagel Artist" (@thebagelstore) on Aug 12, 2016 at 6:14am PDT

(Uproxx via Gizmodo)

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