With the new Star Wars movie set to open, Disney has been busy applying branding to virtually everything in an effort to separate you from your money.
One of the most recent releases is a Star Wars line of produce that the public has received with a series of snarky social media posts ranging from a simple play on words to a suggestion that Disney “calm the f*ck down”. However, Disney will do no such thing. From a press release:
“Supporting parents by offering healthy, nutritious options for their kids is of utmost importance to The Walt Disney Company and adding family-favorite Star Wars to our licensed fruit and veggies portfolio is a natural extension of our commitment in this space,” said John T. King, vice president of licensing and consumables, Disney Consumer Products, in the release.
If the posts below are any indication, it’s pretty clear that consumers aren’t buying their “commitment to building healthier generations”. Either way, the mere fact that people are posting pictures of friggin’ oranges means Disney has won.
Hmmm which type of apples should I get? Oh good they have the #StarWars ones. pic.twitter.com/UkGTvGS7Ns
— Julia Beach (@Chamelea) December 13, 2015
Sarah gave me grapes and said she chose the one with yoda on them and proceeded to say "may the grapes be with you" pic.twitter.com/pRtiLurkNm
— Madison Willard (@willard_madison) September 17, 2015
Yesterday I took pictures of myself eating grapes. Idk why. Probably because Yoda was on the box. pic.twitter.com/iVzNFgDKXM
— Brianna Estrada (@bbbbestrada) September 10, 2015
Alright, it's definitely gone too far now. Oranges do not have the force. #StarWars #BadMarketing pic.twitter.com/ZtACSeuG3p
— Kirsten Grimshaw (@kirstengrimshaw) December 14, 2015
Star Wars oranges, ice cream, & makeup. Now soup? You've gone too far @Disney. Pretty sure this isn't what Walt had in mind.
— Jennifer (@Kittywink) December 14, 2015
@grantkirkhope I gave up when I saw Star Wars marketed bags of apples in the produce section at the grocery store.
— Sesker9 (@Sesker9) December 14, 2015
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