This will be the first time in 16 years that McDonald’s has done a nationwide run of the sandwich. Generally, it might pop up in a restaurant here and there, which is why there are entire websites dedicated to McRib sightings.
Naturally, this begs the question: why not just sell it year round? According to McDonald’s, the sandwich doesn’t sell well when continuously offered.
Plus, that would ruin the entire McRib mystique.