The classic General Mills cereals Count Chocula, Frankenberry, and Boo Berry make a reappearance each Halloween, but this year they’ll be joined by two more monster favorites. Frute Brute, which disappeared back in 1982, and Yummy Mummy, which has been gone since 1992, will finally be back!
It’s exciting to see the passion for the return of these two cereals,” says Ari Zainudden, marketing manager in Big G. “We chose the current flavors of Fruity Yummy Mummy and Frute Brute to be as close as possible to the original flavors while taking into consideration consumers’ preferences. Consumers can get a taste for what these cereals were like when they were originally on shelves.
The love for the Monsters that we make available each Halloween continues to be huge and the passion for all of them across social media is incredible,” says Julie Anderla, integrated communications senior manager in Big G. “We’re bringing back Frute Brute and Fruity Yummy Mummy in an effort to give our fans what they asked for.
This marks the first time all five of these will be available at once. The new-style boxes will be available in grocery stores, but the retro-style boxes will only be available at Target.
See the retro-style boxes after the break…