Over the years I have frequently thought about how awesome it would be if I could simply load groceries into my cart, then walk through a scanner that automatically rang everything up. You’ve probably wished for something similar while waiting in line for 15 minutes while the person in front of you unloads a million coupons and pays for everything with a dammed check.
Well, it appears that Amazon is about to make this dream a reality with Amazon Go. All you need to do is own a smartphone and be willing to have your every movement and decision tracked while in the store!
The Amazon Go website notes:
Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)
Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.
We offer delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries. Our selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. You’ll find well-known brands we love, plus special finds we’re excited to introduce to customers. For a quick home-cooked dinner, pick up one of our chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.
Keep in mind that this technology exists right now and is currently being tested at an 1800-square-foot retail space in Seattle. At the moment it is only open to Amazon employees, but a public opening is slated for 2017.