As part of the ongoing Mass Effect 3 crappy ending protest, BioWare offices received a shipment of 402 cupcakes topped with a color-coded A, B, and C—referencing the RPG’s endgame choices. BioWare’s Chris Priestly took to the net to thank fans for their feedback and explained that since the mailing was “not done in the context of celebrating the work or accomplishment” of the developers, they made the classy move of donating the cupcakes to a local youth center:
“Today, we received the 400 cupcakes you collectively sent us through your donations to express your feelings about the endings of Mass Effect 3. We want you to know; we are indeed listening to all fan response and acknowledge your feedback. We appreciate creative and thoughtful attempts like this one.
The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team.
BioWare regularly works with many deserving charities, as such it was decided that rather than passing out the cupcakes to staff or wasting good food, to donate them on behalf of our fans to a local Edmonton youth shelter. We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day. Thank you to the fine folks at the local youth shelter for accepting the donation and to the fans who donated the cupcakes. ”
Please keep providing your feedback on Mass Effect 3, we’re still listening.
BioWare recently announced that they were considering making changes to Mass Effect 3 after receiving a wave of feedback from disappointed fans over how the game concluded.