Cheetos Expands Into The Sweet Market With “Sweetos”

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Frito-Lay recently posted this creepily realistic image of Chester Cheetah to announce the upcoming release of “Sweetos” – the latest addition to their Cheetos line of products. As the name implies, Sweetos will dispense with the signature cheese taste and instead provide the flavor of cinnamon and sugar in familiar puff form.

The move, which marks the brand’s first foray into sweetness territory in their 67 year history, is all part of an effort to appeal to consumers who want a sweet taste without resorting to overly sugary products, and it appears that additional flavors will be added to the line in the future. The company has also paid attention to those who are accustomed to the mounds of cheese dust that make up the Cheetos experience, and have promised “a similar playful experience when eating Sweetos”.

The product will hit shelves in late February, with 7 ounce bag of the cinnamon flavor setting you back $3.49.

(via USA Today via FoodBeast)

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