The Twinkieverse is expanding yet again with the announcement that Hostess is rolling out new Chocolate Peanut Butter Twinkies.
The offering is a result of the company attempting to stay in tune with customers’ taste buds:
“With Chocolate Peanut Butter Twinkies, we have paired America’s favorite flavor combination with America’s most beloved snack cake,” said Hostess Chief Marketing Officer Burke Raine in the accompanying press release. “This peanut butter-filled treat comes on the heels of our recent introduction of Hostess Chocolate Cake Twinkies and is another a prime example of our efforts to embrace consumer flavor trends.”
Pfft. In my opinion, Hostess sold the ultimate chocolate and peanut butter snack cake (Funny Bones) when they sold off the Drake’s brand.
Still, I’m sure you’re excited about this major Twinkie development. An exact release date for the new Twinkies remains a mystery, although they are expected to hit shelves sometime this week in both single-serve and multipack varieties. This being Friday, they might already be out there waiting for you.