Denny’s offered up a gentle jab at Apple with their new pancake ad, which showed the word “Pancake” in the standard Apple iPhone font (with the Apply-style “S” too) and the tagline “Always available in golden” hovering above a stack of deliciously golden pancakes. Apple released the iPhone 5S yesterday in a whole slew of different colors, including gold. So, Denny’s reminded me that even though I can’t afford Apple’s latest golden gadget, I can still afford their pancakes. Thanks, Denny’s. My self-esteem is going right through the roof now.