Domino’s recently unveiled their Domino’s Delivery Expert (DXP)—a rather unique ride that’s designed to keep your pizzas toasty in transit. The DXP is meant to be used for larger delivery orders or longer trips, and the car (it’s a Chevrolet Spark) only features a single seat. Within the vehicle, there are special storage areas designed to keep food items stable, and behind the driver’s door there’s a warming oven. In total, the car can haul up to 80 pizzas along with other menu items.
Learn more after the break…
Russell Weiner, the president of Domino’s USA, notes the following in a press release:
“The Domino’s DXP is the first purpose-built vehicle aimed at revolutionizing pizza delivery. This innovation allows drivers to do their jobs with greater ease and efficiency, and demonstrates that Domino’s is absolutely fanatical about making perfect deliveries.”
The press release also revealed the following features about the DXP:
- The Domino’s-branded illuminated warming oven located behind the driver’s door and storage areas are designed for easy loading and unloading of pizzas and other menu items. The warming oven can hold two Heatwave™ bags and is quickly accessible to drivers with the touch of a key fob.
- The interior of the DXP includes both front and rear storage areas and features a non-slip, easy-to-clean surface to stabilize items during delivery. The car has been reconfigured with all but the driver’s seat removed, allowing the DXP to hold large orders for schools, businesses and special events as well as home delivery. The DXP has the capacity to accommodate up to 80 pizzas, along with Domino’s other menu items including salads, wings and 2-liter bottles of soda.
- The DXP comes equipped with a puddle light projecting the Domino’s logo on the ground. The front fascia displays the Domino’s logo, and the side panel displays the reflective graphic of the Domino’s brand. Other details include hubcaps with the Domino’s logo and the recognizable illuminated Domino’s car topper.
- The Insurance Institute for Highway Safety (IIHS) named the DXP’s base vehicle, the Chevrolet Spark, a 2015 Top Safety Pick in its minicar segment. With an outstanding combination of the latest safety and technology features, drivers can feel confident with the DXP’s protection in case of an emergency.
To keep the DXP vehicles in top operating condition, Chevrolet dealers in the cities where DXP vehicles are being launched have been trained to service the DXPs.
- The DXP comes equipped with the OnStar® navigation system. The OnStar navigation system will help drivers stay on course with turn-by-turn directions and connections to 9-1-1 in case of emergency.
- With an EPA estimated 39 MPG highway, the DXP should provide the kind of fuel economy franchisees welcome.
As for the rollout:
Domino’s is working with Roush Enterprises to convert and deliver 100 DXPs to 25 markets across the U.S., including major rollouts in Boston, Dallas, Detroit, Houston, Indianapolis, New Orleans, San Diego and Seattle over the next 90 days. Domino’s has contracted with Chevrolet dealers in the cities where DXP vehicles are being launched to deal with the nuances of the DXP, from ovens to accessories. These dealers will also partner with franchisees to hold local launch events to introduce the DXP in select markets.