Doritos Roulette Is Spicing Up Store Shelves In The U.S. [Video]


There’s danger in every bag of Doritos Roulette. Most of the chips are nacho cheese flavored, but one in every six chips is described by Frito-Lay Senior Marketing Director Jeff Klein as “melt-your-face” hot.

Doritos Roulette was first rolled out in Canada and Mexico but will be available in the U.S. for the next 12 weeks. You can follow the marketing campaign on Twitter at #DoritosRoulette for a chance to win prizes.

Check out the video after the break.

(AdAge via Syracuse)

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