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General Mills Monster Cereal Characters Are Being Re-imagined By DC Artists

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General Mills’ old-school “Monster Cereal” characters–Boo Berry, Frankenberry and Count Chocula–are getting a makeover. DC Comics recently partnered with General Mills to help redesign these retro monsters (they all originally premiered in the ’70s) with the hopes of making them more relevant for modern consumers. According to USA Today, DC co-publisher Jim Lee redesigned Boo Berry, Terry and Rachel Dodson (Marvel Knights Spider-Man, Uncanny X-Men) redid Chocula and Dave Johnson (Deadpool, 100 Bullets) spruced up good ol’ Frankenberry. Aside from the redesigned boxes, each cereal will feature comic strips by Brent Schoonover (Batman ’66).

Check out the redesigned characters after the break…

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“I have a lot of highlights in my career that have nothing to do with superheroes. This is definitely one of them,” said Jim Lee, adding that Boo Berry was childhood favorite. ”I loved the milk turning blue afterward, and it brought back a lot of childhood memories.” Lee also notes that each artist left behind a little signature flair to make the characters their own, albeit in subtle way. ”At first glance, you might not pick up the nuances,” he said, “but Frankenberry is definitely Dave Johnson, and in the Dodsons’ take on Count Chocula, they’ve humanized him a little bit more.”

Since 2010, these monster cereals were made available during the September/October Halloween season, and these limited-edition packages with the new artwork and the comic strips will be available in select stores this month before they’re distributed nationwide in September.

(via The Nerdist)

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