Have you ever gone to Ikea just to eat? If so, you’re not alone. According to Fast Company, 30 percent of customers came to Ikea in 2016 just for their meatball fix. In fact, additional data from last year revealed that food is Ikea’s fastest growing segment with $1.8 billion in sales.
In response to the growth of their food sector, Ikea has upgraded their offerings and tested successful pop-up restaurants in London, Oslo, and Paris. Now the time seems right to take the stand-alone restaurant idea to the next level.
“I firmly believe there is potential. I hope in a few years our customers will be saying, ‘Ikea is a great place to eat,” said Michael La Cour, Ikea Food’s managing director “And, by the way, they also sell some furniture.”
Granted, nothing has been confirmed at this point, but Ikea seems to be serious about the idea. And why not? Delivering a Ikea experience without the massive store would be an easy way for the company to get a foothold in urban areas. I have no doubt that the restaurants would be hugely popular.
Image: Isriya Paireepairit