Lay’s China Debuts Pepsi-Chicken Chips

Lay’s China takes pride in releasing new and bizarre chip flavors every year, including lemon tea, cucumber and hot-and-sour fish soup. However, this time around it’s Pepsi-Chicken – a combination that, according to PepsiCo China’s chief marketing officer, is quite common in the country:

“We thought it would be really cool to have a cola combined with chicken. … It’s a very popular dish in China … Also it would be very cool to involve one of our most-iconic soft drinks.”

The move was welcomed by Pepsi, who has been working to expand its brand presence in China. According to Ben Cavender, associate principal at the China Market Research Group:

“Coke and Pepsi have both stalled out in terms of growth potential in China. It’s important for them to be developing new products and driving into these growth categories. I think Pepsi is probably better-positioned with the packaged food that it has to really make some gains there.”

(via Inquisitr)


comments powered by Disqus