So does that mean that Twinkies will somehow survive the collapse of the universe? Not quite. Actually, the notion that Twinkies can stay fresh forever is just a myth. On that note, Hostess’ triumphant return to store shelves will be accompanied by some interesting changes.
Apparently the shelf life of Twinkies will be extended from 26 to 45 days, a change that was implemented by the old company back in 2012 but went largely unnoticed due to the employee strike and the manufacturer’s subsequent collapse. Unfortunately, we won’t know how that shelf life is being extended, as recipe changes have been labeled “proprietary information”. Another change involves the freezing of snack cakes during shipment so stores can then stamp their own expiration dates.
So, will any of this have an effect on taste? A spokesman says that “any suggestion that Hostess is changing the integrity of the iconic snack cakes consumers have loved is completely untrue.”