If there’s one thing General Mills knows how to do, it’s get you to buy cereal. Those of us who grew up on Trix and Lucky Charms know the power of their siren song. Now they’re going after the Star Wars fans with red and blue marshmallow lightsabers.
In addition to themed marshmallows, the regular part of the cereal also comes in three shapes: a Tie Fighter, an X-Wing, or the Millennium Falcon.
Plus, they’re going after the collectors here. The cereal debuts in June and will change as new movies come out with new boxes and marshmallows. Indeed, Star Wars cereal will be a permanent part of the General Mills lineup.
See you in the cereal aisle!
(via Twin Cities)