The holiday season can officially begin now that Starbucks has introduced its 2016 winter cup designs. And to add to the merriment, the company has ensured that the sins of last year are not repeated, emblazoning 12 of the 13 different designs with snowflakes, poinsettia, winter landscapes, reindeer, ornaments, Christmas tree lights and most importantly, an abundance of festive red. A 13th design featuring a wreath will also be available on a plastic cup for cold drinks.
The design of this year’s cups are the result of a crowdsourcing effort that stemmed from customers inundating the company with improvements over last year’s solid red debacle. The company realized the potential of letting customers handle the design work and soon 1,200 designs were submitted via Instagram from 13 different countries. The results will be available at over 25,000 locations in 75 countries, where they will be admired at a glance then tossed in the trash.