We previously featured a life-size chocolate Benedict Cumberbatch that was made by UKTV to launch its new drama-focused station. Once they built Chocobatch, they decided to conduct a little experiment.
They called it the “Chocolate Cumberbatch Temptation Experiment” and it involved putting the masterpiece in a mall and telling people they were welcome to give it a taste. A whole bunch of people took them up on their offer, breaking off fingers and taking a few licks. He’s a chocolate statue sitting unwrapped in a mall, people. That’s just, ew.
See the video after the break.