Marketing specialist Lukas Yla is showing potential employers he can live up to the title thanks to his clever donut resume idea. Specifically, Yla dresses up like a courier and delivers boxes of deliciousness to companies with his details inside.
“I was looking for the most direct way to reach decision makers at the companies. I thought that I might fail competing only on ‘resume’ level with other candidates that have work experience in San Francisco.”
The campaign was reportedly “precisely crafted” and went through “multiple iterations” prior to getting attention. Of course, the delicious allure of donuts is irresistible, and have helped Yla secure 10 interviews after delivering 40 resumes. Check out more pics below.
(via Bored Panda)