Laser-Cut Sushi [Lunch Time]


Japanese ad agency I&SBBDO created sushi with elegant “designer nori” laser-cut seaweed patterns. Jeannie Huang writes:

Each pattern is meant to symbolize good fortune, happiness, and longevity, etc. and the result is a delicate, unexpected reinvention of the classic Japanese food with a modern twist. The patterns are crisp, and when incorporated into the rolls, they create a sharp contrast between the dark seaweed and the white grains of rice within. They’ve entered (and won) a number of ad/design contests for this phenomenal work

(JeannieJeannie via Make)

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