Kraft is getting on the Star Wars nostalgia bandwagon with a new commercial and “collectible” box art.
The commercial takes the humorous collecting theme a step further by featuring kid who lays some harsh reality down on his Star Wars-obsessed father.
Watch the commercial after the break…
Interestingly, Kraft partnered with Rancho Obi-Wan (the world’s largest collection of Star Wars memorabilia), for the commercial. They’ve also given fans the chance to check out the collectibles on KraftStarWarsRoom.com where an interactive version of the commercial set awaits.
And make sure to head on over to our sister site Nerd Approved to check out their visit to Rancho Obi-Wan from a few years back.