Is your home theater experience not greasy enough? Enter the Blockbuster Box from ad agency Ogilvy & Mather Group HK for Pizza Hut in Hong Kong. The box includes a lens, so once you’ve eaten your pizza, you can place your smartphone inside the box on a plastic stand that doubles as structural support for the box in transit. Start playing a video, and the image will travel through the lens and project on a surface.
Try and wipe down your screen after that.
The boxes are even themed! Slice Night (horror), Anchovy Armageddon (sci-fi), Hot and Ready (porn… I mean romance) and Fully Loaded (action).
As noted, the promotion is only available in Hong Kong, but it’s kooky enough to go global.
Check out more pics and a short video after the break…