Hasbro has created a not-so-perfect example of Mr. Potato Head in order to serve as a spokesperson for a new campaign aimed at reducing food waste.
The purpose of the initiative is to spread the message that fruits and vegetables don’t have to be geometrically perfect and blemish-free to be edible. The so-called “Wonky Mr. Potato Head” reflects this by utilizing a more biologically-accurate potato shape.
The limited edition Wonky Mr. Potato Head toy is actually up for auction on eBay for the next few days with all of the proceeds from the sale going to charity.