Neil Gaiman, one of the greatest authors of our age, has agreed to divert his attention from projects like the American Gods series to read the Cheesecake Factory menu in front of a live audience. However, he won’t do it for nothing. I mean, this is a massive undertaking. Have you ever seen their menu? It will be like reading War and Peace on stage. No, he will only do it if we can raise $500,000 for charity.
The idea was the brainchild of writer-comedian Sara Benincasa, who kicked things off with a Tweet:
— Sara Benincasa (@SaraJBenincasa) May 19, 2017
Neil Gaiman took the bait:
I have said Yes. If she makes it happen, for charity, I will do this thing. https://t.co/vkJWVDiYTJ
— Neil Gaiman (@neilhimself) May 20, 2017
Naturally, The Cheesecake Factory was all about it:
— Cheesecake Factory (@Cheesecake) May 22, 2017
In order to make this happen, we need to raise $500K for UNHCR, the United Nation’s refugee agency (Neil’s charity of choice) by World Refugee Day on June 20. Currently, the Crowdrise page that’s hosting the fundraiser has only achieved 3% of its goal, but there’s still plenty of time left if you want to contribute.
Here’s hoping that The Cheesecake Factory jumps in at some point to make sure the goal is reached. I’m sure they’re hoping to get some free advertising out of all this, but even at the full $500K it would be worth it.