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Olive Garden’s Terrible New Logo Summons The Wrath Of The Internet

Darden Outlook

Olive Garden’s downward spiral continued on Monday when the chain introduced a horrible new logo that is about 40 years out of date. The retaliation against this baffling choice was swift and brutal, especially on social media, where it was referred to as “garbage”, “a hot load of crap”, and my personal favorite, “something off a crockpot from the 1970s”.

Strangely enough, Olive Garden’s parent company, Darden Restaurants, is standing by this monstrosity, believing it will bring about a “brand renaissance” along with other changes such as lower prices, smaller plates and remodeled restaurants. According to the PR people, the move will result in “a complete dining experience that is casual, yet stylish, creating an atmosphere that promotes togetherness, nurtures relationships and welcomes sharing.”

Whatever… methinks people will ultimately prefer the more expensive, Dean Martin-soaked Olive Gardens of yesteryear.

(via YF, Slate and BI)

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