Red Lobster Made A Cheddar Bay Biscuit Lip Balm

Red Lobster took a page out of KFCs big book of marketing gimmicks and developed a lip balm that supposedly tastes like their famous Cheddar Bay Biscuits.

Refinery29 described it as having a “caramel popcorn” vibe with an aroma that “smells like what a cheddar bay biscuit would smell if you put maple syrup on it”.

Apparently, the lip balm was created to commemorate the 25-year anniversary of the Cheddar Bay Biscuit and was given out to 250 newly minted members of the Fresh Catch Club. The deadline was yesterday, May 8th—so we don’t know if Red Lobster will make more or if you’ll have to keep your eyes and chapped lips peeled for some of them to turn up on eBay.

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