Swedish brewery St. Erik offered a little for a lot with this five pack of chips that sold for a whopping $56, or more than $11 a chip. Amazingly, the gimmick worked because a limited batch of 100 boxes sold out inside a week.
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The expense stems from the fact that the chips were made by hand along with the exotic ingredients featured in each of the five individual flavors. LuxuryLaunches describes the ingredients thusly:
“Matsutake mushroom from pine forests in the northern region of Sweden, Truffle seaweed from the waters around the Faroe Islands, Crown Dill that was hand-picked on the Bjäre Peninsula in southern Sweden, Leksand Onion that grows just outside the small Swedish town Leksand and India Pale Ale Wort which is the kind normally used to brew St:Erik’s India Pale Ale.”
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The recipe for the chips is the work of chef Pi Le who notes:
“All of the chips have been made by hand,” the chef says. “It took a delicate touch, a finely honed sense of taste and time to ensure that each chip would achieve a perfect balance between the various ingredients. The taste is a very Scandinavian one. … Most people recognize potatoes and onions, but what stands out is the quality. All of the ingredients are of a stature that not many will have tried before. These chips are an excellent accompaniment to craft beer, or simply enjoyed on their own.”