The Hottest Chip On Earth Will Be Sold Individually In Coffin Boxes


Paqui Chips is offering a new challenge to spicy food lovers with this Carolina Reaper Madness chip, which is said to be “the hottest chip in the world”.

As you may have guessed from the name, the heat is sourced from the Carolina Reaper Pepper, which holds the Guinness World Record for hottest pepper on the planet. It’s also features ghost pepper and chipotle seasoning.

Speaking with Mashable, Jeff Day, Brand Manager for Paqui Chips explained why the chips are only sold individually (and in a coffin-shaped box no less):

“…quite honestly, that’s all that you need. That’s all that anyone needs. It’s the hottest chip you’ll ever have, I can guarantee you that. After you eat that one chip, trust me, you’re not looking to dig back into the bag and have a second one.”

Check out more pics below.



The limited edition chip will be available from the Paqui website later this month and in select stores beginning on Oct 1.

(via Mashable)

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