1-up

There is an almost total lack of details about this energy drink concept by Jackie Gendloff, with the exception of this simple product description:

This line of collector’s item energy drinks is for gamers brings the video game Mario to life. With the tagline, “giving you the energy to level up,” the flavor, Star, gives the audience a feeling of ‘1 up.’ Power, the high-energy blend, gives an extra boost. The action-packed organic blend of Health is for those who need energy but more wholesome.

Check out the additional pics after the jump, and let the curiosity begin.

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