The original Most Interesting Man In The World has returned from Mars (without a spaceship of course). As you’ll see in the video below, he’s changed dramatically. He’s a tequila man now. [click to continue…]

The Hellboy Hell Water Cinnamon Whiskey everyone was intrigued by when it was first revealed last month is now available to order for a very reasonable $20 per bottle. [click to continue…]

Justin Roiland was so committed to delivering the best possible performance as drunk Rick for an upcoming season 3 episode that he was willing to drink stupid amounts of tequila to make it happen. Producer Sydney Ryan described the session as “the least productive and messiest record day we’ve ever had”. However, co-creator Dan Harmon thought it was a small price to pay for “the performance of a lifetime”. Check out a video from the session below (NSFW). [click to continue…]

Gin has been squeezed out of the eyes of unicorns, but space gin is a first as far as we know. Indeed, Moonshot gin includes botanicals that were sent to the edge of space and vacuum-distilled along with actual moon rock. This is a huge gimmick of course—but it’s a fun one. Check out the video below to see the botanicals on their near-space journey. [click to continue…]

You’re not getting drunk—you’re conducting a very important chemistry experiment. [click to continue…]

As part of a promotional stunt to attract Germans to Mexico, The Mexico Tourism Board teamed up with creative agency LAPIZ to create a man-made cloud that actually rains tequila. [click to continue…]

When unicorns go to frat parties, they drink out of this. When unicorns want to get a buzz at the movie theater, they reach for this rainbow hip flask.

Iridescent Hip Flask ($12.95)

Everyone knows that 99% of the flavor for wine and spirits depend on how cool the bottle is. Based on that factual piece of information, Mucha Liga Tequila must be the best ever thanks to stylized luchador mask bottles. There are four to choose from: [click to continue…]

The Macallan distillery and watch maker Urwerk have spent the last two years designing and building a flask that’s worthy of holding the finest scotch on the planet. The result is The Flask 2—a vessel that boasts 156 parts, two titanium tanks with cask indicators, a stand and a $2500 price tag. [click to continue…]

Zima—the Crystal Pepsi of alcoholic beverages—is making a comeback. Because even things you tried and hated back in the ’90s are suddenly interesting thanks to our insatiable desire for nostalgia. [click to continue…]