McDonald’s is the official king of the fast-food breakfast realm, and it looks like they’re hoping to capitalize on that by extending breakfast hours. Their reason for doing so is not exactly surprising. It seems that the company’s target demographic, millennials, aren’t too big on getting up early. Jeff Stratton, head of McDonald’s USA, told the Associated Press, “We know, as an example, that breakfast on the weekend cut off at 10:30 doesn’t go very well.”
The AP notes that while there are some logistical challenges with offering both lunch and breakfast options at a similar time, the chain is working hard to keep up-to-date with the ever-changing eating habits of its customers.
“Well, we’re just beginning. … We’re just taking a look at it,” says Stratton. In order for the extended hours to be a sure thing, the company needs their more than 14,000 franchisees in the U.S. to hop on board.
It appears that breakfast items are going to be added to Taco Bell menus around the country, starting March 27.
Taco Bell is looking to make a dent in McDonald’s share of the fast-food breakfast market with a variety of portable items that are designed with the Millennial in mind: According to USA Today, items like the A.M. Crunchwrap (scrambled eggs, hash browns, cheese and bacon or sausage in a warm tortilla) and the Breakfast Waffle Taco (A warm waffle wrapped around sausage or bacon, scrambled eggs, cheese and syrup) can be eaten with one hand, thus freeing up the other hand for texting, tweeting or other important social media related tasks that can’t wait until after breakfast.
Breakfast will be served at 7 am or earlier, depending upon the local market.
It’s no secret Bruce Lee has mad skills. He can navigate a fight like nobody’s business. But did you know he can also prepare your breakfast? He has a mean banana chop!
Tumblr user VSE OK posed his Bruce Lee action figure in a series of fruit punching and chopping positions and documented them in photographs. I hope he ate breakfast before starting this project because it had to take a lot of time to get the pictures just right.
Check out the rest of the series after the break.
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Root beer. On the few occasions that I indulge in soda, root beer is often my go-to selection. I wouldn’t necessarily think of putting root beer into pancake batter, but it sounds like a tasty pairing. Fantastic Sharing posted about the treat, and though it requires you to make pancake batter by hand instead of using a box mix, it’s not complicated and would be a perfect Saturday breakfast-dessert.
Get the full recipe and instructions at Fantastical Sharing.
Find out how to make Totoro Pop-Tart treats in the video after the break…
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Pancakes with logos are cooler than any other pancakes. It’s a fact. And this SHIELD pancake may be the coolest because you can picture Coulson sitting down and eating this for breakfast in Tahiti. SHIELD seems like the kind of organization that would slap their logo on all the things, even edibles.
This treat was actually made for @chaosbria by her mom as an early birthday surprise. Her mom rocks! If you want to create your own secret government agency pancake, print out the logo, cut out the emblem, place the stencil over your pancake, and dust with powdered sugar.
Pancake creativity is its own category these days. Much of the time, it’s Nathan Shields behind it. We’ve seen all sorts of intricate pancake designs from him before like Nintendo characters and dinosaurs. Those were something to look at, but check out these fractal designs! The level of detail in ones like the star fractal is mind-blowing. I would ruin so much pancake batter attempting these.
(Wired via TMS)
This handy Venn diagram breaks down the menu options at Giddyup Coffee in London so that you’ll be able to order even before that first cup of coffee. If only everything in life could be so neatly ordered.
(via Boing Boing)
Want a fun treat for your next nerdy gathering? Make breakfast cereal TIE Fighters! Tumblr user Brock Davis came up with the simple idea. You just need two Crispix, two Cheerios, and a little bit of frosting to hold the pieces together. It might be a little time-consuming to make a whole fleet of them but just think about how cute they’ll look taking over your kitchen table! Now to figure out how to make equally tiny X-wings to fight them.
The Egg Minder is a “smart” egg carton that notifies you via a “wink” message to your smartphone that you’re running low on eggs. The carton also features small, LED readouts that point out the oldest egg of the bunch.
Yep. This is actually a thing. Just curious, what haven’t we put a man on Mars yet? Oh, that’s right, it’s because we’ve been developing egg-monitoring technology for die-hard omelette fans. Yeah, that makes perfect sense.
Product Page: ($69.99)